Tag Archive for: news

With the rise of the non-fungible token (NFT), the newest addition to the marketing landscape, OLIVER spotted an opportunity to build the brand’s position within a new creative landscape

Much has been said of artificial intelligence (AI) platforms’ intention to make brands’ life easier.The challenge, then, is how brands can achieve the speed and automation that they want using AI, while giving customers consistently high creative experiences.

Agility can be summarised as the need for speed in bringing an offer to market, as well as driving growth. Today, however, the idea of ‘agile’ calls for a greater level of sophistication.  Events of the past two years have forced brands to rethink their approach to meeting market demands. 

OLIVER and the Inside Ideas Group wins seven places in Best Companies to work for survey, hosted by The Sunday Times.