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With the rise of the non-fungible token (NFT), the newest addition to the marketing landscape, OLIVER spotted an opportunity to build the brand’s position within a new creative landscape

Anitta is the biggest pop star in Brazil right now. With billions of video views on social media, countless fans, and a huge commercial focus, every brand’s dream is to be associated with such an iconic artist - but Rexona did it

You either love or hate it. It’s this powerful emotional response that Marmite wanted to transform into strong customer engagement

WestJet is known to its customers as a fun, positive and passionate airline. The brand was determined to use this truth as the vehicle to drive sales, while communicating the airline’s core message of affordability and great customer service