Posts
OLIVER’s NFT One Year On | OLIVER
With the rise of the non-fungible token (NFT), the newest addition to the marketing landscape, OLIVER spotted an opportunity to build the brand’s position within a new creative landscape
Simple but Festive Holiday Campagin | OLIVER
With the rise of the non-fungible token (NFT), the newest addition to the marketing landscape, OLIVER spotted an opportunity to build the brand’s position within a new creative landscape
The Modern Creative: Helping marketers to cut through the noise and speak to their customers with AI
Much has been said of artificial intelligence (AI) platforms’ intention to make brands’ life easier.The challenge, then, is how brands can achieve the speed and automation that they want using AI, while giving customers consistently high creative experiences.
The Future of High Street Retail According to Banks | OLIVER
How do you become the retail marketer with the upper hand?
Surprisingly, you can look at what banks have done. Since First Direct became the first bank to be fully telephone and internet-based in the 90s, banks have been innovating online and with privacy-driven technological innovations.
Rules for Brand Survival | OLIVER
In an increasingly fast world, technology and customer intimacy lie at the heart of brand survival. Here we highlight how ensuing brand relevance is key to evolutionary success.