OLIVER dominates at the One Show with 15 award nominations. OLIVER at the Guardian, led by Rae Stones and Sam Jacobs (winners of Campaign’s ‘Creative Team of the Year’), and OLIVER’s U-Studio (in partnership with Unilever) have impressed with seven nominations between them. 

OLIVER’s standout teams 

The in-house teams at The Guardian and U-Studio were highly successful during 2021 and continue to this trend in 2022.  

Team leads, Rae Stones and Sam Jacobs, continue to demonstrate the creativity of in-house agencies. OLIVER’s ‘Guardian 200 years: A Work in Progress since 1821’ campaign–a celebration of the Guardian’s independent journalism–has been an essential pillar in the media brand’s recent growth. 

The U-Studio’s ‘Hot Since 95’ (with Lynx Africa) and ‘What Would you Do for Gen Z?’ (with Klondike) campaigns exemplify the effectiveness of agile marketing ecosystems in delivering relevant content. Powered by OLIVER, the U-Studio has been crucial to Unilever’s marketing ecosystem. 

A haul of nominations  

• Lynx Africa, ‘Hot Since ’95’ (Creative Effectiveness – Consumer/Brand). 
• Lynx Africa, ‘Hot Since ’95’ (Creative Effectiveness – Single Country or Region, Consumer/Brand). 
• Klondike, ‘What Would You Do For Gen X?’ (Brand-Side Initiated & Originated Projects). 
• The Guardian, ‘200 Years: a Work in Progress’ (Brand side, Brand-Side Initiated & Originated Projects).
• The Guardian, ‘200 Years: a Work in Progress’ (Integrated, Writing).
• The Guardian, ‘200 Years: a Work in Progress‘ (Out of Home, Billboards & Transit).
• The Guardian, ‘200 Years: a Work in Progress’ (Out of Home, Writing).
• Matey Bubble Bath, ‘Popping the Representation Bubble’ (Social Impact). 
• Matey Bubble Bath, ‘Popping the Representation Bubble’ (Physical Product – In-Market).  
• Rexona, ‘Watch Me Move’ (Brand-side, Brand-Side Initiated & Originated Projects).
• Baby Dove, ‘The Real Beauty of Motherhood’ (Public relations – Community Building).
• Swoop Airlines, ‘This Beach is a Coupon’ (Brand-Side – Initiated & Originated Projects). 
• Swoop Airlines, ‘This Beach is a Coupon’ (Digital & Online – E-commerce). 
• The Vegetarian Butcher ‘Ding Dog’ (Design, Branding – Identity System).

The rise of in-housing continues 

2022 is an ambitious year for OLIVER –the only company in the world to exclusively design, build and run in-house agencies and marketing ecosystems for brands- and the One Show’s raft of nominations are a sign of things to come.